Shop early, tis the season for heartbreak.

One thing we tell shoppers this time of year - if you see something your child wants for the holidays, don't wait. Get it now. We've hit that time of year where it's too late to re-order with many manufacturers. When it's gone, it's gone. Sure, you may be able to find it elsewhere. But in many cases, the manufacturer sells out of inventory, as well. That happened last year multiple times to multiple manufacturers. Folks waited until the last week or two before Christmas, then found items on their child's wish list were sold out. Not just in our store, but everywhere. Including the manufacturer's own warehouse.

Of course, we have plenty of great items in the store, so we always work to find a great alternative. But we want to avoid heartbreak as much as you do.

Look, we're parents, too. And we know there's a strategy for shopping later. The hope of that magic last minute sale. But if something's selling well, we're sure not going to discount it. We wouldn't be in business long if we did. Makes sense, right? So don't take a chance - if you see it, get it now. We're already selling out of some items that have become surprise holiday hits.

Happy shopping!