We have no interest in sitting back and letting big box stores and franchises squeeze out the smaller retailer. Especially when that retailer is us. No way. That's why we ran this ad on Sunday. And were very encouraged with the feedback and results (new customers traveling a half hour away due solely to the ad's message... and being delighted with their purchases).
We probably should have run our logo on the bottom-right. That's the "correct" place on such an ad based on how the eye scans the page. But hey, since we're breaking rules with this ad, anyway...
One thing we tell shoppers this time of year - if you see something your child wants for the holidays, don't wait. Get it now. We've hit that time of year where it's too late to re-order with many manufacturers. When it's gone, it's gone. Sure, you may be able to find it elsewhere. But in many cases, the manufacturer sells out of inventory, as well. That happened last year multiple times to multiple manufacturers. Folks waited until the last week or two before Christmas, then found items on their child's wish list were sold out. Not just in our store, but everywhere. Including the manufacturer's own warehouse.
Of course, we have plenty of great items in the store, so we always work to find a great alternative. But we want to avoid heartbreak as much as you do.
Look, we're parents, too. And we know there's a strategy for shopping later. The hope of that magic last minute sale. But if something's selling well, we're sure not going to discount it. We wouldn't be in business long if we did. Makes sense, right? So don't take a chance - if you see it, get it now. We're already selling out of some items that have become surprise holiday hits.
Patrick Holland, born in a Cabbage Patch and raised inside the Honeycomb Hideout, is a former Oompa Loompa. He is now co-owner of Mountain Top Toys (with his not-so-silent partner and wife, Joanna), and parent to two daughters, both of whom are beginning to realize their father is just plain nuts. .