We have no interest in sitting back and letting big box stores and franchises squeeze out the smaller retailer. Especially when that retailer is us. No way. That's why we ran this ad on Sunday. And were very encouraged with the feedback and results (new customers traveling a half hour away due solely to the ad's message... and being delighted with their purchases).
We probably should have run our logo on the bottom-right. That's the "correct" place on such an ad based on how the eye scans the page. But hey, since we're breaking rules with this ad, anyway...
We probably should have run our logo on the bottom-right. That's the "correct" place on such an ad based on how the eye scans the page. But hey, since we're breaking rules with this ad, anyway...
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