Because while it's the first post chronologically, it's also found at the very end. It's historic. Classic. But dead last. The Eddie "The Eagle" of blog posts, if you will. The Shasta McNasty of the Internet. Destined to be given a cursory look by my wife, my mom, my mother-in-law, and maybe someday by my daughters when they're older and searching for any tidbits as to why their father once chose the career path of toy store owner when he had previously been making a decent living as an online Creative Director. (It's because I could buy candy at cost, girls.)
If you are reading this and NOT related to me, you're either among the first to discover this newly hatched column while browsing online for toys, you've read all the earlier blog posts and are at the end (the beginning), or Google sent you here when you were double-checking how to spell "obligatory".
Whatever the case, welcome to "From the Back of the Store." (Or, good-bye.)